Unreasonable Women is a NYC–based company that puts women’s needs at the center of product, service, and workplace policy design. Despite our name, we’re actually quite cooperative.


Unreasonable Women provides specialized design & management services for companies who wish to deliver better product and service experiences to women and girls. Contact us to help you:

  • Create content about feminism, beauty, technology, and women and their work 

  • Run design and discovery workshops with your target customers

  • Write job descriptions that attract more female candidates

  • Develop and launch new products

  • Devise new HR diversity programs that bring forth inclusive workplace culture

  • Speak, moderate, and curate conference programming


SARAH KRASLEY (@sarahkrasley) is the Founder and Principal of Unreasonable Women. She’s worked at the convergence of design, business, manufacturing, and sustainability for over a decade with companies in manufacturing, fashion, music, energy, and advertising. Her specialties include: technology product development, creative business strategy, trend mapping, market research, and storytelling.

Prior to starting Unreasonable Women, she led an emerging tech effort at Autodesk and before that, served at the Center for Resource Solutions as Communications Director. She has also worked as an independent consultant since 2009. Sarah holds a BFA from the Pratt Institute and an MBA from the University of San Francisco. She is currently pursuing an associates degree in Intimate Apparel and Swimwear Technical Design at Fashion Institute of Technology and joined the faculty of New York University’s ITP program in 2015. She regularly contributes to Racked, Fortune, and Develop 3D.

Sarah loves cooking, traveling, and laughing with gusto. She is happiest practicing her burgeoning Bangla with Bangladeshi garment factory workers and New York City cab drivers, dunking fabrics in natural dyes, practicing tai chi on the Highline, and listening intently to people. More about Sarah here.