Unreasonable Women™ is a NYC–based consultancy that puts women’s needs at the center of product, service, and workplace policy design. Despite our name, we’re actually quite cooperative.


Unreasonable Women provides specialized design & management services for companies who wish to deliver better product and service experiences to women and girls. Contact us to help you:

  • Create content about feminism, beauty, technology, and women and their work

  • Brainstorm new product or service ideas

  • Run a design workshop with your target customers

  • Write job descriptions that cater to female candidates

  • Develop and launch new products

  • Devise new HR diversity programs that bring forth inclusive workplace culture

We are media-trained and very comfortable speaking and writing about Feminism 4.0 and related trends in female-centric products, services, and policies. Book us for your next team event or conference! 


SARAH KRASLEY (@sarahkrasley) is the Founder and Principal of Unreasonable Women, LLC. She’s worked at the convergence of design, business, manufacturing, and sustainability for over a decade with companies in manufacturing, fashion, music, energy, and advertising. Her specialties include: technology product management, trend mapping, market research, content creation, and people management and mentorship.

For the last seven years she led Autodesk Inc’s Sustainable Manufacturing program and before that, served at the Center for Resource Solutions as Communications Director. She has also worked as an independent consultant since 2009. Sarah holds a BFA from the Pratt Institute and an MBA from the University of San Francisco. She is currently pursuing an associates degree in Intimate Apparel and Swimwear Technical Design at Fashion Institute of Technology and is an Adjunct Professor at New York University’s ITP. She regularly contributes to Al Jazeera and Fast Co.Exist.

She is happiest practicing her burgeoning Bangla with Bangladeshi garment factory workers and New York City cab drivers, dunking fabrics in natural dyes, practicing tai chi on the Highline, and listening intently to people. More about Sarah here.

LEAH HUNTER (@leahthehunter) is Unreasonable Women’s Chief Ethnographer. Leah writes about the human side of tech for Fast Company. She is also a writer for German magazine "Business Punk." Formerly an editor at MISC Magazine and AVP of Innovation at Idea Couture, she has spent her career exploring the intersection of technology, culture, and design.

When she's not writing and being unreasonable, you can find Leah at: freespace.io; leading IDEATE, a camp of entrepreneurs and world-changers at Burning Man; speaking about “How To See The Future” through The Lavin Agency, modeling, or teaching MBA courses and workshops on new technology and ethnography at grad schools — including California College of the Arts, CEDIM–Mexico, University of California Berkeley, and The Stephen M. Ross School of Business at the University of Michigan. More about Leah here.


Refinery29 + Cosmo covered X Swimwear and Unreasonable Women in December!

Sarah wrote a piece on how start-ups can approach purpose-driven strategies for their companies for Makers Row.

Sarah started contributing to Racked! Her first piece is about the emotional responses people have when seeing body scan data. Check it out here.

Fast Company covers X Swimwear and how it fits into Unreasonable Women's larger strategy in A Data Driven Approach to the Perfect Swimsuit

Unreasonable Women launch X Swimwear on Kickstarter! Find out more here.

Sarah was interviewed about Unreasonable Women's mission and current projects for Manufacturing Talk Radio. Check out the video.

Sarah was included in this Frost & Sullivan piece on the current state of women in the manufacturing industry.

Karen's amazing resource, Hire More Women in Tech , turned one year old this summer! Here is a profile on her in Technical.ly

Leah was recently profiled in Masabni's Women of Impact Series. Check her out! 

Leah moderated a panel at Dreamforce of Rockstar Women in Science and Technology in San Francisco on September 17th, 2015. 

Sarah delivered a keynote at the Women in Manufacturing Summit in Minneapolis on September 24th, 2015.